Rafi Ali Khan

The problem with the Bajaj Auto's small car or the ULC (Ultra Low Cost) is that it doesnt have a name, or did it? Well atleast it should have come with a name when it was launched. Tata launched the Nano around the same time if not the same day as the Bajaj ULC car, and people couldnt stop talking about the Nano...and wow what a cool name for a mini car. All Bajaj vehicle names were really bad till the Pulsar came along ( must have been the brain child of an AD Agency) and with the Pulsar, even Bajaj became definitely male. The only other decent name from the Bajaj stable is the Avenger, the others really dont bring any brand association value. And if you ask the consumers, the Pulsar is the only reason for the Brand Bajaj - whether they like to admit or not, they have nothing much to fall back on.

So if they are really serious about the ULC car, they should get to the nearest Ad Agency (Ogilvy again perhaps) and ask them to come up with a cool name and brand strategy for their ULC, month if not years before a launch. Otherwise, even if they have a stable business proposition, technology and comfort drive at hand, it aint going to sell even if they offered it for peanuts, consumers will brush it off as a 4 wheeled autorickshaw from Bajaj.

To start with, i think it looks wow - i thought the same about the Indica Vista, given the design cues are very strong and stylish though it still reminded you of the older Indica; the Vista was nothing like the earlier Indica and the same applies to the Indigo Manza, it may have the same parents, but its nothing like the elder Indigo sibling which rocked its category (rather very silently) when it was launched and ruled its class for quite sometime. Check out the Indigo Manza site at tata motors.

The Manza looks stunning from the front (glad they replaced the sharp yellow indicators in the Indica's Vista's front in the Manza with smarter circular ones, which is smart and reminds me of the older Toyota Camry)  and some side angles it looks like a big car, the rear gives the Maruti Suzuki Swift Dzire a lot to desire from. The interiors are a delight to look at (at least) and since Tata has been working hard to fix the touch and feel of all it cars after market feedback, I'm sure it will live up to expectations if not impress.


If you cannot view the image slideshow above, visit the Tata Indigo Manza Interior and Exterior Image Gallery directly

Well check out the sound track here at the official site. Will add my two bits shortly after i give it a thorough listen. Keep an eye on this bit, till then check out the song videos below. I have skipped the ones with music scores but you can check them out on related videos on the youtube player.

Trailer of Couples Retreat

Sajna

Kuru Kuru

Nana